Two years of Stripe on YouTube

Every video over a minute that Stripe published between 2024-09-26 and 2026-09-03, pulled from the YouTube Data API. The charts and the table read from the same filters — narrow to a series or a format and everything below moves with it.

Publishing rhythm

Bars count uploads per month; the line traces the views those uploads went on to earn.

Uploads Views earned

Shorts vs horizontal

Switch the measure to see the gap between how much gets made and what it returns.

Where the views sit

Each series by total views, with the number of videos behind it.

Length against reach

Both axes are logarithmic, which is the only way 200 views and 780,000 fit on one chart. Hover any dot.

Horizontal Short

The top ten

Ranked by views inside the current filter.

How top-heavy is it?

Videos ordered from most to least watched, against the share of all views they add up to.